My Experience In My Life - 905 Words

For the majority of my life I have belonged in the little world, stretching from Chicago to Cleveland and South Bend to Nashville. The boundaries of my known world have always felt like a limiting factor in my life. While my friends ventured to far away lands every year, I would spend the night at my grandparents house or we would make a day-trip to a city. With spring break approaching my family and I were going to change that, we were going to South Carolina. One dreary cold Indiana morning my family and I packed our little Honda CR-V full of suitcases and duffle bags. My brother Seth behind the wheel, my dad in the front seat, and my mom and I in the back, we were ready to go. I rested my head on the window as the corn and countryside†¦show more content†¦My dad quickly pulled the car around to the other side of the building, which was closer to our room, and we unpacked our things. That night I sat searching the internet on my mom’s laptop looking for interesting activities we could do, worrying every time I heard a siren or a motorcycle go by. In my browsing I came upon â€Å"Flipper Finders† kayaking tours on Folley Beach. I consulted with my parents and in a click I had made reservations for noon. We got to sleep in a bit, but woke up in time for the continental breakfast and I was already excited. On the way to Folley Beach I watched, my eyes glued to the window, as palm trees and little beach houses flew by. Until finally arriving to a little building with a gravel parking lot. We walked in and met our tour guide, a stereotypical surfer dude with long blond hair. He exclaimed to us that noon was not the best time for kayaking, but If we came back in a half an hour, we could â€Å"Ride the tides.† I followed my family down the street to the strip of stores and restaurants lining the beachfront where we wasted time looking at souvenirs and other miscellaneous items. Our 30 miuntes had passed and we made our way back to the rental place, and our tour guide was standing outside preparing our kayaks. We put on life jackets and drug our plastic boats down to the water. First sitting onShow MoreRelatedMy Experience In My Life742 Words   |  3 Pagesone has a perfect life or even a perfect family. At times I have experienced what losing someone or something that meant so much to me. I always wondered to myself about why these situations happen to me, which also led me to put myself in a depression stage. My father was diagnosed with liver cancer and infection in his stomach area in March 2015. As he was in and out of the hospital. First, Growing up I never had a good life but I was lucky to have both of my parents in my life. It was a bond withRead MoreMy Experience In My Life1013 Words   |  5 Pages At this point in my life , if i review my previous experiences i would say that i am fairly pleased. Ive been able to gain numerous life and academic skills through hard work and determination. Though many of my experiences havent been pleasant ,in a way it has helped me grow and build my character as a person. As individuals we all go through many harsh obstacles , obstacles we sometimes think we will never overcome . but eventually we do . right ? think about it evenRead MoreMy Experience With My Life1356 Words   |  6 Pagesdo not have an abundant number of passions myself. In fact, as I think about it there are really only two subjects of interest that I feel rise to the level of passion for me; my God and sports. These two areas have been integral parts of my life for as long as I can remember. I grew up in the church and much of my young life was spent either there or on a sports field of some sort. These two institutions, I feel have shaped me into the adult that I have become and the career I feel myself called toRead MoreMy Experience On My Life1202 Words   |  5 PagesAll I could think of sitting at my desk at work was about the conversation me and my husband had the night before. I sat there staring at my computer screen wondering if it was the right thing to do, or was I just wasting my time on a hope long forgotten. The hours slowly ticked by, and everything I was working on with my customers and their loans were a blur. I couldn’t get that thought out of my head. It was eating away at me. This is something that I have wanted for a long time. I put it on holdRead MoreMy Experience In My Life942 Words   |  4 PagesThroughout a person’s life, there can be many things, such as friends and family, education, or sports, that help them develop skills to turn them into the person they are today. Without these different skills, it can possibly lead to a lower standard of living, which is not what we strive for. The thing that helped me develop my unique skill set that I can use through the rest of my life, which is also my cultural artifact, is a football. Football has taught many different things that I am ableRead MoreMy Experience Of My Life703 Words   |  3 PagesFor the majority of my life, I had been shy, even thoug h it didn’t seem like it most of the time, I was scared to death when I met new people. I know that it sounds extremely trivial, but I feel that when you first meet someone, you’re ultimately giving them their first impression of yourself and that is a lot of pressure. It seemed almost certain that I would lead a life of being a social wallflower until March 2017, more specifically, March 28th, 2017. This day was and still is important to meRead MoreMy Personal Experience : My Experience In My Life1003 Words   |  5 Pagesdifficult to write about my life—not because I do not know what to say, but because I am often fearful of sharing my experiences and having them impact how people view me. My identity and upbringing are not necessarily unique, but I have been in situations that society tends to be uncomfortable with. Repeated sexual assaults, psychological abuse, neglect, and financial hardships are factors in my life that I tried to forget when I started col lege. Now that I am at the end of my undergraduate educationRead MoreMy Writing Experience : My Experience In My Life921 Words   |  4 PagesAs a Human, throughout life there are many skills that are critical to acquire, during childhood and as you become older. One of the most important and useful skill you will need is writing. From first, learning to write words and sentences, to more advanced writing like essays. Everyone learns to write a little differently, some ways are learning from your parents or learning words and letters in kindergarten. As you get further down the path of life you develop higher skills of writing. As peopleRead MoreMy Experience On My Life953 Words   |  4 PagesThe wind was slicing through my hair as my sweat was dripping off my metallic purple frames. I placed each foot on each of the pedals and took off. My whole world was filled with the rattling sounds coming from the dreaded training wheels. Everything would always come to a stop whenever I wo uld hit each bump. â€Å"I need to get these thing off!† I thought constantly. The training wheels were such a nuisance because they gave me a wobble that kept me off balance, and they provided no extra speed. ThereRead MoreMy Experience In My Life718 Words   |  3 PagesS most of my life. When I came to the United States I was two years old. I have gone back to Pakistan only a few times, but my most recent visit was in 2012 when I had just finished 8th grade. One of the fun parts was traveling, because it is always fun to go to different airports and cities, but once you were inside of the plane there wasn’t much to do on the long flights. The flight was 12 hours long so I ended up sleeping a lot to make time go by. It was also pretty hard leaving my parents because

Toxic Media Theory And Its Effects On The Media - 1400 Words

Toxic Media Theory Whether exposure of children or adults to violent media is a cause of aggression and violent behavior has been an intensely debated issues for many years. Since violence in the media has been a hot topic in society, I decided to create a theory called toxic media theory, and base it off of the statement that there is a positive correlation between crime and toxic media. An assumption of this theory is that criminal behavior is normal and learned. The process of learning criminal behavior is similar to the process in which normal behavior is learned. In this theory, there are five key concepts that relate to each other; toxic media, definitions, motivated offenders, moral justification, and imitation. Not all concepts need to be present in order to commit crime or deviance. Toxic media theory may also cause feedback loops. That is, there may be repetitive relationships between the components of observations and crime. For the purpose of this paper, I will analyze the concepts of toxic media theory and show they relate in order to create a positive correlation between crime and toxic media. Toxic Media It is undoubtedly true that exposure to toxic media fosters aggressive behavior in the real world. In the instance of this theory, toxic media can be defined as violent or sexually explicit media. Toxic media may vary in frequency, duration, priority and intensity. While violence is not new to the human race, it is an increasing problem in modern society.Show MoreRelatedEssay on Interpersonal Communication1170 Words   |  5 Pagesother for centuries through the medium of letters, telephone, groups with public speaking and one to one conversations. With the introduction of mass media ideas could spread to larger audiences however the means of imparting information required high level skills and equipment not available to the individual. The highly effective tools of the mass media have now become the tools of the individual to use in the digital age to help with interpersonal communication. Electronic communication has enhancedRead MoreThe Rise Of Social Media And Its Im pact On The Feminism Movement Essay1542 Words   |  7 Pages Media Research Literature Review The rise of Social Media and its impact on the Feminism Movement Abstract: The new media Internet, social media platforms, has been an increasingly popular tool for feminists to promote the feminism movement. With the broad reach of the internet and social media, this has led to a wider awareness of the feminist movement. The broad reach of the internet and social media however has also open the female gender to various levels of objectificationRead MoreMedia s Influence On The Youth Of America1454 Words   |  6 PagesMedia in the United States has a prominent role on the youth of America. A majority of children and young adults have access to internet, television, radio, newspapers, and video games practically any time they want. The violence in media, along with the availability of media are increasing, however the most predominant form of media for children is video games. Because of this, many are concerned with the effects on the youth. The violence in video games is a cause for aggressive emotions, thoughtsRead MoreIslamophobia On The Rise Of Islamo phobia Essay1470 Words   |  6 Pagesto think scalpel, not meat cleaver† (Douglas 2016:169). EXTENT Islamophobia is relative to terrorism with the extent of its reach. As Islamic terrorists strike a location with an attack the immediate effects will be Islamophobia in the region. American suffers the greatest concern with the effects of Islamophobia but this problem has reached all the way to Europe as well in the wake of the Paris attacks. 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The essay will begin by looking at what ma de people believe that Steve Jobs wasRead MoreSocial Medi The Power Of Context By Malcolm Gladwell1665 Words   |  7 PagesViolent Contents Go Viral In the 21st Century The development of social media (television shows, Facebook and video games) has increased tremendously in the 21st century, and its influence in daily lives has also affected young teenagers and their parents’ contemplation about violence. In the past, the function of social media was to discover hidden events and tell parents the right way to raise and educate their kids. However, in the 21st century, young teenagers can see violence on television showsRead MoreSocial Media And Its Effects On Society1017 Words   |  5 PagesSocial media and media is used worldwide for multiple purposes, but it can create a toxic environment for many of the young people who use it. 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Timberland Boots Marketing Plan free essay sample

Timberland Boots I. Executive Summary A. Although competition has been particularly ? erce the past few years, Timberland boots has been able to maintain market share and remain a power player in the industry. In order to continue our success, we must continue to provide consumers with the quality of product they have come to expect from our brand, while continuing to innovate new products to ful? ll their needs. In the next year, we plan to focus on a younger target market, offer more styles, and incorporate more environmentally responsible materials into our products. These recommendations are based on Timberland’s current popularity and market share, with a focus on long-term growth of the brand. II. Mission Statement A. Our mission is to create a quality product for our consumer to allow them to continue to do what they loveenjoy the outdoors. We strive to enhance our products through continued innovation and research, and positively impact communities we serve through a series of outreach programs that focus on preserving the great outdoors and positive self-development. III. Environmental Analysis1 A. Competitive: National competition in the shoe industry is very ? erce. Timberland has consistently been a strong player, with key competitors being L. L. Bean, Columbia, and Wolverine Worldwide. As the competition grows stronger, Timberland continues to be on top by innovating and providing top-quality products at a fair price. B. Economic: The current economic climate has taken a toll on every aspect of business. Although shoes are a pretty basic need, many consumers have strayed from higher-priced brands simply for the fact that they have less money to spend. C. Political: There are currently no political factors in? uencing our business environment. D. Legal/Regulatory: There are currently no legal/regulatory in? uences in our business environment. E. Technological: The constant evolution of technology allows us to continuously improve our products and our communication with consumers. Online sales currently account for a signi? cant portion of our business, whether it be through our own website or online retailers such as Amazon or Zappos 2. Technological dvances in materials used to produce Timberland boots have also contibuted to 1 Timberland Co. (2010). Form 10-K for the ? scal year ended December 31, 2010. Retrieved from http://www. sec. gov/edgar. shtm 2 Blond Boots Have More Fun. Retail Info Systems News. Web. 4 Oct. 2011. . our successbetter technologies in stability, shock absorption, waterproo? ng, and even recycling have allowed us to improve our products to better serve the customer. F. Socio-Cultural: Timberland boots have not only been made famous because of their quality, but also because of social trends3. Timberlands have become a pop culture icon of sortsthe brand has been mentioned in rap lyrics and made popular by celebrities. Also, a growing concern about health in society has created a push for more people to get outside and exerciseany many people have found a new hobby in hiking and other outdoor activities. IV. Market Assessment and Analysis A. SWOT Analysis 1. Strengths of our brand include technology, durability, quality, brand name recognition, customization options, and price. a)Technology: Timberland has a team dedicated to developing new footwear technologies. Over the years, this team has developed technology that is used throughout the brand4, including the Smart Comfort system (which allows the footwear to adjust to the size and shape of the foot while walking), and the Green Rubber compound, which contains recycled rubber. These technologies are part of what makes our brand unique and provides our customers with the quality they have come to expect. 3 4 â€Å"Retail Info Systems News† Timberland Co. , Form 10-K b)Durability and quality: Timberland boots are made to lastwe thoroughly test each product to ensure that our consumer receives a product that will last for years. We also pioneered the waterproof boot, something that our brand is recognized for still today. c)Customization options: by offering the opportunity to fully customize your boot, we allow consumers to get exactly what they want: a highquality boot in the exact color and styling of their choice. While other athletic shoemakers (like Nike) offer this capability, Timberland is one of the only outdoor gear makers that offer the option to customize. d)Name recognition and price: Many consumers know our brand name and the products we offersomeone says â€Å"Timberland,† you immediately think boots. This reputation has been built based on the quality of products we offer, and as a result, we are able to charge a premium for our boots. This higher price communicates the superiority of our product to consumers that may not be familiar with our brand. 2. Weaknesses include dependency on material suppliers, cost of production, the time devoted to each pair of boots, a smaller product line, style, and price. a) Production costs and time: In order to maintain the quality of our product, we need to continue to acquire high quality materials, which cost more, and carefully crafting our product takes more time. While we are willing to compromise in some areas, such as automating the production process, we cannot compromise on the quality of materials without risking damaging the brand’s image. b) Style, smaller product lines, and price: Many of our competitors offer a variety of styles and colors for their products, whereas we offer 8 lines of men’s boots, for a total of 36 items. Offering a fully customizable boot helps combat some of the limitations of our lines, however, a custom boot is more costly to make, and therefore commands a igher price. Although we offer quality products, consumers may not always be willing to pay a higher price for a smaller selection to choose from. 3. Opportunities include incorporating more eco-friendly materials into our boots, style, pricing, and reaching out to a younger target market. a)A growing social concern is the environmental impact of the production of our products. There is a tremendous demand for products to be more environmentally conscious, and we have seen strong sales of our environmentally friendly products. Incorporating more recycled materials into our products can even help boost sales, as research shows that 60% of consumers are more likely to buy products from companies that they know are socially responsible5 . b)Style, pricing, and younger target markets are all a somewhat related opportunity, since more extensive styling at a slightly lower price can help 5  Silverstein, Barry. Timberland: Environmental Heeling. BrandChannel. 11 Jun 2007: n. page. Web. 4 Oct. 2011. . attract younger individuals to our brand. This can be done without diluting brand equity by bringing our howies brand into US markets. . Threats include other brands, dependency on material suppliers, online stores, and a sluggish economy a)Roughly 80% of materials used in the production of Timberland boots are provided by seven different suppliers 6. While we work with these suppliers to keep prices stable and maintain relationships with them, the loss of one supplier or a signi? cant increase in the cost of mate rials would drastically impact the quality and price of the products we offer. b)Other brands have been successful in developing products that compete directly with our boots. Coupled with increased competition is the growing number of online retailers, which offer our products at a discount. Not only are we now competing for market share, but also to ensure that our product is fairly priced in relation to other competitors and in the online marketplace. c)Due to economic uncertainty and volatility, many consumers are focusing on paring back expenses when and where they can. Although footwear is considered a necessity by most standards, the premium paid for a pair of Timberland boots may be considered unreasonable. B. BCG Matrix 6  Timberland Co. , Form 10-K 1. Timberland Boots can be categorized as cash cow in the BCG Matrix. We hold a signi? cant amount of the market, however the number of competitors in a highly saturated market suggest slow growth. Continued innovation within the industry suggests potential, and as a result, the company needs to continue to invest in research to be able to create new materials and technologies to build better boots and diversify product offerings 7. C. Product Life Cycle 1. Timberland Boots are most likely in the maturity stage of the product life cycle. This is evidenced by the intense competition between brands like Timberland, L. L. Bean, and Wolverine (particularly their Patagonia brand, which targets the same outdoor enthusiasts that Timberland does) that highlight the differences between each brandfor example, Timberland’s new focus on high quality, eco-friendly materials. Given this placement on the life cycle curve, Timberland’s main focus needs to be maintaining market share (which is possible, due to the success of their various lines of boots), and generating cash ? ow. V. Target Market A and Market Speci? c Goals, Strategies, Tactics, and Monitoring Procedures A. Adults, ages 20-35. Generally, this type of consumer tends to be very active in the outdoors. These consumers value quality, durable products that they know 7 Timberland: Everyone Should Go to Boot Camp. GPlus. N. p. , 20 Aug 2006. Web. 4 Oct 2011. . will last for years. The target market is predominantly male, but we have begun offering more feminine styles to better suit consumer demand. B. Goals and Objectives for this target market include: 1. Grow female market by 2% annually 2. Increase overall market share by 5% 3. Increase orders of customized boots by 8% annually C. Strategies for this target market include: 1. Product: a)Our â€Å"traditional† bootsrugged, durable footwear, built to be comfortable and stylish, yet still allow the consumer freedom of movement during outside activities (hiking, camping, ? shing, etc. ) b)A new line of athletic shoes geared towards individuals with active lifestyles, but for whom a boot would be impractical. These shoes will offer the same technology that our customers know and love from our boots. 2. Price: We plan to continue our premium pricing strategy. 3. Place: We plan to continue our current distribution strategy. 4. Promotion: Many of Timberland’s consumers are repeat purchasers of our products. As a result of this loyalty, our promotional efforts need to focus on customer retention and new product offerings as well as creating awareness of our new style choices and athletic shoe line. D. Tactical actions for this target market include: 1. Product: Increase diversity of products offered by expanding color choices and styles, with a focus on making our products look more feminine. 2. Place: Timberland products will continue to be distributed at Timberland brand stores, as well as mass retailers such as Cabella’s and Bass Pro Shops, online retailers, and mail-order catalogues. . Promotion: a)Total Budget: $40 million dollars (1)20% ($8 million): Offer ? rst-time creators of custom boots free shipping on their order; returning customers can receive 5% off their custom order (2)50% ($20 million): Launch a series of customer-facing ads to promote awareness of new athletic shoe line and remind consumers of the features and bene? ts of the classic Timberland boots. $2 millio n will be spent on point-of purchase displays and product packaging, $3 million will be spent on sponsoring a marathon to promote the new shoes, and $15 million ill be spent on a national advertising campaign, including television, radio, print, social media, and online ads. (3)30% ($12 million): Will be focused on creating and maintaining a customer loyalty program, offering purchase incentives for repeat buyers. E. Monitoring Procedures will be carried out by individual project teams, each responsible for monitoring the success of the company in achieving the above goals. Each team will be responsible for determining what changes may need to be made to the plan, product, or strategy to further its success. The basic guidelines for monitoring each of the goals are as follows: 1. Track online coupon code redemption rates for customized orders, and gather consumer information at the point of sale via credit card swipes. This will help ensure that we are reaching the proper market with our advertising strategies. 2. Comparison of each month’s sales ? gures to the prior two months, with monthly reports given to the marketing team. Based on these ? gures, evaluate on a quarterly basis whether or not our market share is truly growing 3. Track applications to customer loyalty program and most popular incentives offered. VI. Target Market B and Market Speci? c Goals, Strategies, Tactics, and Monitoring Procedures A. Youth and Young Adults, ages 12-20. This target market will tend to be active youth that need fashionable and sporty shoes and clothing. The focus for this target market will be in colder environments, mostly the northeast coast of the United States, as the children will need warm, rugged gear for the winter season. B. Goals and Objectives for this market include: 1. Increase nationwide distribution of youth products by 2% quarterly 2. Increase sales of youth products by 10% annually C. Strategies for this market include: 1. Product: The products offered for this target market will be similar to products offered for the 20-35 market. . Price: Initially, our youth products will be offered at a slight discount to comparable footwear. 3. Place: Distribution for this target market will be similar to the strategy used for the 20-35 target market, with offerings in family oriented or discount stores. 4. Promotion: Since this target market is a newer focus for us, our promotional efforts wi ll be focused on creating awareness of the product line and giving parents who may not be familiar with our products a reason to trust us. D. Tactical Actions for this market include: 1. Place: In addition to the distribution channels used for the 20-35 market, we plan to offer our line of footwear in stores that provide footwear for the entire family, such as Shoe Carnival and Famous Footwear, and select Target stores nationwide. These stores will be added to our distribution channels a few at a time. 2. Promotion: the promotional breakdown for our youth products will be similar to the tactics used with our 20-35 market. Of the $50 million dollar budget, 50% will be allocated towards advertising on the national level; 5% for increased advertising in the Northeastern United States; 10% for point-of- urchase displays and packaging; 35% for public relations events held at schools and shopping malls throughout the country. E. Monitoring Procedures will be conducted in the same manner as the 20-35 target market. Guidelines for the monitoring process are as follows: 1. Quarterly reviews of sales ? gures for stores added to distribution channels. 2. Track online orders, an d gather consumer information at the point of sale via credit card swipes. This will help ensure that we are reaching the proper market with our advertising strategies.

Mixed Method Research Quantitative and Qualitative Research Approache

Question: Mixed-method research is more than merely combining quantitative and qualitative research approaches. There are design and analysis issues to consider. Leech and Onwuegbuzie (2008) offer an array of qualitative analysis techniques that include word count and standard content analysis. How might these techniques be perceived by both purely qualitative and purely quantitative researchers? Do these techniques offer additional evidence of the value of mixed-method research, or do they merely add to the confusion over which techniques to use? Answer: Mixed Method Research Is More Than Merely Combining Quantitative And Qualitative Research Approaches The work of a researcher in the process of research is the analysis stage where he extricates relevant meaning from the collected data and thereafter establishes research questions. This analysis stage is difficult for both types of researchers i.e., quantitative and qualitative. Qualitative research is based on analysis and inquiry depends on non statistical methods. Leech and Onwuegbuzie (2008) identified 18 qualitative techniques of data analysis. Most common qualitative analysis includes classical content analysis and word count. Classical content analysis is based on counting the number of codes and the word count is the analysis on the number of words utilized. (Williams Vogt, 2011) A quantitative research is the analysis and inquiry of people with statistical methods. It is a more systematic empirical analysis with the help of mathematical and numerical data. For a quantitative researcher, content analysis serves the purpose of transforming large data into less abstract format. Content analysis implies compressing large texts into categories recognizing the specified characteristics which are mostly done by a qualitative researcher. Word count or frequency analysis technique can be perceived by both the quantitative and the qualitative researcher to analyze his primary data collection. On the whole, qualitative researcher looks into the informal content of the text while a quantitative researcher focuses more on the numerical context. (Digitalmethods.net, 2015) Mixed method of research is the combination of the qualitative and quantitative research and is done by collecting, analyzing and mixing of the two types of methods. Whether qualitative techniques add value to the mixed method is in question. For an outcome of any research to be optimal, mixed method is used using qualitative content analysis and word count. The outcomes can achieve better quality of interpretations; include advanced evidences and other enriching factors. Hence, the techniques are not confusing but it gives a better understanding to the research. (Creswell, 2015) References Creswell, J. (2015).Controversies In Mixed Methods Research(1st ed.). SAGE Publications. Retrieved from https://www.sagepub.in/upm-data/40426_Chapter15.pdf Digitalmethods.net,. (2015).QuantContentAnalysis MoM digitalmethods.net. Retrieved 18 February 2015, from https://www.digitalmethods.net/MoM/QuantContentAnalysis Williams, M., Vogt, W. (2011).The SAGE handbook of innovation in social research methods. Los Angeles: SAGE.