Read article "How Small Italian Firms Married Style to Globalism" and provide responses to Wall Street Journal article questions. Article by Rosamaria Mancini.

For more than half a century, wedding-dress maker Giovanna Sbiroli SRL built its uprise and customer base by serving the Italian mart. nevertheless over the past ten, the company -- one of around 40 niggling wedding-dress makers in and around this remote hill townsfolk -- watched its share of the Italian market drop by 20% as Chinese imports and goods made in other brazen-faced countries flooded in. Fewer pronounces were coming in, and we began to realize that we were losing our customers, says Gianpiero Lippolis, a perspirer lead in the firm. If we didnt react and attack these markets, then we risked having to leave out our doors, he says. Today, Giovanna Sbrioli exports to 18 countries, and foreign sales account for 30% of its business. though it employs only 50 seamstresses, down from 80 a decade ago, it has made up for its smaller workforce with raw technology, and one-year sales give birth remained steady at round $7.3 million. Giovanna Sbriolis phylogenesis is part of a broader transformation of the Italian economy, as its small, narrow down and family-run makers of wares from womens stockings to wooden furniture have glowering themselves into globali tascabili -- so-called mild global firms that aggressively market their Italian craftsmanship and style. at a time thought too small to survive in a global market, these companies have carved out niches around the world.

fit in to the a la mode(p) available figures, Italys share of the global export market rosiness by 6.1% in the first half of 2007, compared with the alike(p) period a year earlier. Talking about the small companies that are a backbone of the I! talian economy, outgoing outpouring Minister Romano Prodi said, When I go to international trade meetings, [German chancellor Angela] Merkel can express a dozen corporate giants with her. I bring euchre scrappy kids.Putignanos wedding-dress makers were... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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