Beijing Market Entry Strategy

capital of Red China grocery store insertion schema for frosty nutrient This report aims to lose it the accession of nippy capital of Red China grocery. Use a attire analytic bring forwarding approach analyzes the conjunctions strengths, weaknesses, opportunities and threats. The report has determine a merchandise strategy of entry that impart help our attach to to come out the market place strongly. Contains 1 abridgment of the caller-up 2 Frozen market in Beijing 3 SWOT analysis 4 Marketing strategy suggested input. Summary of the come with Our cold victuals gild is only imaginary for this work.This is a attach to that wants to enter the Beijing market and it conducts a study to define the entry strategy. Our family sells all kinds of nippy regimen from earth-closets to bragging(a) products. For now only work in Europe and we argon planning to fill out in the world soon. Frozen market in Beijing The frigid intellectual nourishment market in Beij ing is currently booming in China is anticipate to grow 16. 1 billion in 2012, mainly concentrated in big cities like Beijing and Hong Kong. The annual imply for nippy products is growing around a 3-4% in Beijing, provided by Datamonitor 2009Is such(prenominal) an increase, now, Asian SEA feed exposure has a recent contribution called Frozen forage Asia, there is provided a forum for buyers to be introduce to face with suppliers of frozen food in some(prenominal) categories, which are the most all-important(prenominal) reach meals, Chilled and frozen meat products, Frozen fish, Seafood, Vegetables, tater products, Fruit, Pizza, Bakery products, Cheese, Ice cream, Desserts SWOT analytic thinking As our company wants to expand and dart advantage of the boom that is taking frozen food in Beijing, you need to analyze the market.This section analyzes the company in toll of market Beijing adopting the SWOT approach. Strengths Weaknesses lavishlyschool Quality Products Poor Operate corpse institution of giving companies in the sectorUnfamiliar cross Opportunities Threats Rise of frozen food in Beijing relegateing Rising young(prenominal) material prices Strengths in high spirits Quality Products For the drawment of our products use high quality raw materials. It is this Which Helps the holding company its competitive advantages. Undoubtedly This value will tie the company easy to create its naked as a jaybird market. Weaknesses Poor Operate systemThe temper overhead is one of the weaknesses that impede the developing of the company. Investment in research and advertise are very low in relation to its competitors. Also the management system of the company is overly quite poor. Existence of largue companies in the sector There are already large companies in the Beijing market, and this is very opposed to seize important part of the market share. Unfamiliar brand Being a brand newfangled, we subscribe to the problem that we are not receiven, and this brands it uncontrollable for the company at first, because it gos gross sales. Opportunities Rise of frozen food in Beijing GrowingWe know that the frozen food market is forever and a day growing in Beijing, this will affect very positively to our company. Threats Rising raw material prices With the price of staple food and feed commodities on the rise, food manufacturers are increasingly facing pressure on their margins. In our company we use basic raw materials in large amounts. If raw material prices continual rise, it would thus take up to increased pressure on the companys margins. martING PLAN FOR THE snappy FOOD COMPANY Expand into the market for frozen food Beijing can succeed, because other companies already have.But for this we must make a general strategy and go step by step with the plans. The strategy refers to the innovation of feedback regarding the handed-down values ?? of the company. This calls for new product innovation strategy, di stribution ducts, sales promotion and development of new markets as well. The entrance to the Chinese market frozen food, in particular, requires that the plan adequately brisk as presented below. The process of globalisation has witnessed the speedy growth of international activities (Frank 1994).Once a sign expands its operations foreign the borders of its own nation-state and outside the dominance of its own dwelling house culture, the mildew of the host countries national cultures becomes reality (Fatehi 1996). Conducting clientele across international boundaries requires interaction with concourse and their organizations nurtured in different cultural environments (Kale and Barnes, 1992). consequently the need for knowledge and savvy of the social-cultural deviance between host country and home country becomes of paramount importance.For most westward great deal, China is still a dark country owing to its cultural features beingness completely different from thos e of western countries (Ghauri et al, 2001). Indeed, the traditional Chinese culture, in which Confucian doctrine is dominant, is a high context culture, which is diametrical to western culture which is low context. It also has its own incredibly complex Chinese condition (guo qing), which always confuses western people (Ghauri et al, 2001). All of these make western negotiators come up difficult and confused when they negotiate with Chinese negotiators.Many failed negotiations are caused by the poor understanding of Chinese culture or wanting(p) of awareness of the Chinese business negotiation style (Kirkbride, Tang Westwood, 1998). This is why to a greater extent and more scholars are studying Sino-Western byplay Negotiation in order to be more effective in negotiations with Chinese. CHOOSING A STRATEGY FOR ENTRY IN THE MARKET Choosing appropriate entry strategy To equalise with its copys, our company has missed an early fortuity to develop the Chinese market. However, it may eff the advantages over the follower strategy in terms of initial market be and questionable effectiveness.Indeed, for introduce entrants, some factors such as demand uncertainty, entry scale, advertising intensity, entry time of followers, and the scope of the frugality are all risk. Now for Our Frozen Food Company, it is more easily to develop effective entry strategy into the emerge market in Beijing. Moreover, studies have present that those innovative late entrants grow immediate than pioneers and have higher market potentials and repetition sales rates. Moreover, they can slow the pioneers growth and reduce its marketing spending effectiveness.Nonetheless, in doing so as innovative late entrants, apart from the higher up mentioned general innovation strategy, the company of necessity to study how to build its distribution transplant in short order and to develop it market share. In so doing, an effective way is to set up articulate venture through the Frozen Fo od Company for to find an appropriate counterpart to merge it and use its distribution channel and factories. This strategy has been evidenced by some(prenominal) examples. Conclusion This work has analysed the FROZEN FOOD COMPANY case, to look at its entry strategy to Beijing of frozen food market.Although our company currently runs smoothly, it has to seek for new income point if it is fighting survival in the future. The Beijing frozen food market as an emerging market, although it is also competitive, provides a great potential to increase income. The company have its key strengths in developing new market, and it is right time to think about its future. However, the weaknesses accompanied with the company could be risk in developing new market, as well as orthogonal environment. In general, our company may make success in entry to Beijing frozen food market if spare-time activity a proper marketing strategy.