The Main Developments of E-Marketing Based on a Comprehensive Essay

The Main Developments of E-Marketing Based on a ecumenical Literature Review - Essay ExampleThe main interest of a business is to know what their consumers need. The reinforcement of this type of grocerying is that it customizes its offers, personifies the sites, and this provides added value. The customer tail end choose whatever he wants and other varieties that have been offered. This overly improves the loyalty of the customer. The traditional type of marketing was only focused with the physical appearance of the increase. Using the cyberspace the cost paid by the consumer and the profit expected be both put in check. The customers faecal matter purchase whatever they like on the internet wherever they are, and get the item delivered to them instead of them exit around physically and wasting time. Internet marketing offers a two way communication. These means that a business could slowly fit in a customers needs, and provide whatever the market needs. Another advantag e of internet marketing is that it reduces the many advertisements done on TV and radio, hence minimizing be of selling the business. The speed of communication is also favored between the buyer and the seller. Time is saved foreign the way it was done traditionally. During the transportation of the products purchased, there could have been delivery obstacles, leading to insufficiency, but e-marketing has really trim such inconveniences. It can also be noticed that transportation costs are reduced as the customer give not travel from point to point in search of a product in the market. A customer will also enjoy the reduced transaction costs and will not be suffocated by time and space. Internet marketing has helped the upcoming business in their fractious areas like unskilled labor, reduced business costs and increased productivity, inadequate capital and unavailability of honest infrastructure. HOW TO DETERMINE IF E-MARKETING IS WORKING FOR YOU OR NOT When determining this, one should look at the effectiveness of a marketing strategy. It should be cheaper, faster and better than previously. There are some ways in which industries and organizations can measure if E-Marketing is working for them or not. As (Mokhtar & Burgess, 2002pp1368) suggests, Increased revenue per employee, customer satisfaction, reduced inventory, increased gross revenue per salesperson, an increase in market share and increased profits are some of the ways in which the success of internet marketing can be determined. LIMITATIONS OF E-MARKETING ESPECIALLY TO SMALL ENTREPRISES Most of these enterprises lack E-infrastructure, they are not aware of what is happening, limited capital, low technology skills, unskilled labor, social and cultural inhibits just to acknowledgment but a few. These barriers have always pulled their business backwards. Strict policies in some countries could also demand the good performance of the businesses. Culture can be a barrier when looking at the ICT adoption. ADVANTAGES OF E-MARKETING It is racy to note that the traditional marketing activity occurs in three main channels. Distribution Transaction Communication. These advantages are divided into three main parts. They include Communication channel information can be easily exchanged from the buyer to the seller. This can improve how the organization interacts with the customer and have a perpetual experience. By communicating directly with the customer, on is able to gather