Scrutinising a company report Essay Example | Topics and Well Written Essays - 1500 words

Scrutinising a company report - Essay Example Certain challenges are also plaguing the industry, and these could have an impact on how corporate social responsibility is implemented; jet fuel prices have doubled over the past decade. Therefore, airlines now need to consider sustainable fuels over the long haul; some organisations are already considering this alternative but are to implement it fully. Low cost airlines are driving up competition because of the need for faster and less costly aviation transport, so bigger organisations need to find a way of adding quality in service provision. Rising customer expectations as many of them have now become more informed through the internet also couples this need. Buyers are demanding more sustainable business from organisations, so aviation stakeholders need to rise to challenge and meet this need (Esty and Winston, 2006). Some entities believe that environmental sustainability is an oxymoron in the aviation/ airline sector because carbon emissions are appallingly high. Some travellers are responding to this fact by using other means of transport, selecting direct flights, or using companies that are the most sustainable. CSR is an important factor for most Britons as they care about how well businesses take care of their environment or their community (Werther & Chandler, 2006). Reporting is expected for several businesses in the UK as the public demands accountability from major service providers like British Airways. BA’s three core statements on sustainability are: mitigating environmental impact, becoming a responsible employer or business and enriching community livelihoods. In 2013, the company did plenty of things to show how far it is willing to go in the sustainability journey. In business operations, the company introduced seven new Boeing and Airbus planes because they are more efficient and quieter than the conventional models. The firm also wants to reduce