Chapter 3 & 19 Assignment Example | Topics and Well Written Essays - 750 words

Chapter 3 & 19 - Assignment Example Offering customized packaging for customers is however an example of a secondary value and may change with financial constraint with the aim of minimizing cost while retaining utility (Kotler and Armstrong, 2012). A company’s microenvironment and macro environment influences the entity’s decision through inducing constraints or opportunities. Factors in both scopes influences an organization’s decisions as it tried to adjust to constraints and opportunities that the environment offers. There are however many differences between macro and microenvironments. Micro environmental factors are limited to an organization or just a few organizations while macroeconomic factors are significant to all organizations in a set up. Examples of macroeconomic environment factors are political and cultural conditions, factors that affect all organizations, while suppliers and competitors are examples of micro environmental factors and their effects are limited to the subject organization (Kotler and Armstrong, 2012). Exporting, joint venture, and direct investments are some of the strategies for adapting products into a global market. Exporting involves production in a country and then moving the products to the target market in a foreign country and may be direct or indirect. Joint venture however involves collaboration with natives from the target market for product delivery while direct investment involves independent ventures in the target market. Joint venture is the best strategy because it helps an entity to manage barriers market entry by ensuring a link between the entity and natives in the target market, challenges that are significant in cases of export and direct investments (Kotler and Armstrong, 2012). Tariffs and quotas are economic policies for regulating international businesses. Both policies can be used either to increase the flow of commodities across